Pre-Listing Painting ROI: What Des Moines Sellers Need to Know

In the competitive Des Moines real estate market, first impressions are everything — and nothing makes a stronger first impression than fresh paint. Multiple real estate studies have consistently shown that professionally painted homes sell faster and for more money than comparable unpainted properties. The National Association of Realtors reports that interior painting delivers an average ROI of 107%, meaning sellers typically recoup more than they spend. For exterior painting, the ROI is even higher — averaging 151% return on investment. In practical terms, a $3,000 interior paint job on a $250,000 Des Moines home could increase the sale price by $5,000–$8,000 while reducing time on market. The key is strategic painting — not every room needs to be repainted before listing. TrueEdge Paint's pre-listing consultation identifies the highest-impact areas: front door and entry, living room, kitchen, and master bedroom. These four areas have the greatest influence on buyer perception and listing photo quality. We recommend neutral colors — warm whites, soft grays, and greiges — that photograph beautifully and appeal to the broadest range of buyers.